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Hi! 👋

I’m Irmak Nur Sunal, Head of Design for New Scientist and The i Paper. Responsible for all things design and UX across Harmsworth Media’s publications, products and commercial projects, I look after the workload and creative well-being of a global team of designers and UX People.

With over 16 years of creative and strategic design direction experience across the B2B, B2C, branded content, editorial publishing, news and high-end digital, product, UX, UI, print, video and event sponsorship landscapes, I understand what it means to create innovative work that can tell the stories that matter. From initial concept to final touch, I work meticulously to foster teams that perform well together and deliver projects that excel.

I’m a natural leader and a keen keen* mentor, I believe that positive guidance, open dialogue, collaboration and mentorship are the only way to build great teams.

A few of the brands I’ve had the pleasure of working with…

You can view a little sample of some of my favourite pitch-stage and live work on here. If you’d like to get in touch - you can reach me at irmaknur.s (@) gmail.com or LinkedIn.

* Double keen, as I am a huge advocate of mentoring!

Over the span of my career, I have been a mentee, a mentor and an organiser for mentoring programmes across companies I have worked for and volunteered at. Working hard to encourage those around me to also partake. There is so much to be learned from the experiences of others, and so much knowledge to be shared.


I occasionally put pen to paper, sometimes about work, sometimes about things that interest me outside of my working world. If you’d like to find out more about what goes on in my head you can check out my substack or my Medium pages.